Regional Brand Activator (Toronto, ON) in Toronto, Ontario

What You Need To Know

Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazer’s Wine & Spirits is North America’s preeminent wine and spirits distributor, as well as a family-owned, privately held company with a 50+ year legacy of success. We were named by Newsweek as a Most Loved Workplace and are included on the Forbes lists for Largest Private Companies and Best Employers for Diversity.

As a full-time employee, you can choose from a full menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition reimbursement, a wellness program, parental leave, vacation accrual, paid sick leave, and more.

At Southern Glazer’s, you’ll enjoy an environment where continuous learning and growth are supported and experience a culture where you are respected, and your voice is heard. If you’re looking to fill your glass with opportunity, come join our FAMILY.

Overview

Manager of Regional Marketing will maximize the sale of supplier brands to the trade and consumer through effective regional execution through business development, and marketing off and on trade. Additionally, this position will be responsible for managing relationship that permit achievement of company and supplier objectives.

Primary Responsibilities

• Manage and coordinate of all marketing, advertising and promotional activities

• Plan marketing execution and branding objectives

• Audit, classify, and prioritize key accounts, developing and leading a direct relationship with key on premise players

• Create and facilitate marketing presentations, proposals, and programs (on premise, retail, and public relations campaigns) with clear tie and participation to achieving brand objectives, accomplishments, evaluation and feedback

• Implement and execute On Trade, Off Trade, and Travel Retail activities against brand plan including, but not limited to; Training programs for partners and activities for brand plans / incentive programs and sales

• Source “best in class” opportunities to support executional strategy

• Manage existing Client relations while sourcing new Business Development opportunities (private clients) through leading events and experiences

Additional Primary Responsibilities

• Manage the marketing budget for your region

• Gather and analyze customer insights

• Drive brand success via training, education and experiences for Territory Managers, Sales Managers, Key Account Managers etc.

• Monitor field implementation and execution of programs for assigned brands to ensure product pricing and promotion

• Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market

• Provide detailed tracking and execution reports of performance against agreed-to supplier objectives and requirements

• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelors degree or an equivalent combination of education and experience

• Five years of industry related sales experience within the distribution, hospitality or supplier community

• Valid province driver’s license and ability to obtain and maintain auto liability insurance by provincial law

• Comprehensive understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service

• Ability to adapt and can assist a variety of internal customer groups and varying personality types

• Must have strong negotiation skills; demonstrate an entrepreneurial spirit

• Ability to create and sell innovative ideas

• Goal oriented, focused, and assertive individual who needs a little direction or supervision

Physical Demands

• Some activities may occur at night or weekends

• Ability to travel within the Province/Country

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine

• Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping

• May require occasional lifting/lowering, pushing, carrying, or pulling up to 40lbs

EEO Statement

Southern Glazer’s Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant’s arrest and/or criminal conviction records. Southern Glazer’s Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer’s Wine and Spirits and do not reflect Southern Glazer’s pay bands or ranges.

Southern Glazer’s Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.