Casino Marketing Analyst – Hybrid

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Casino Marketing Analyst to fill this hybrid role which is based out of our Seattle office. In this critical role you’ll drive commercial success by analyzing and optimizing the marketable audience across all marketing channels. You’ll focus on understanding audience behavior, channel performance, and personalization opportunities to enhance marketing effectiveness and conversion rates. You’ll be integral in capturing bookings, supporting web tracking efforts, and improving digital and direct marketing campaigns through insights and reporting. By identifying opportunities to further expand personalization and improve campaign execution, the you’ll play a vital role in connecting data-driven strategies to guest acquisition and retention goals.

Here’s a summary of what Holland America Line is looking for in its Casino Marketing Analyst. Is this you?

Responsibilities

• Marketing Execution
  • Prepare lists of past guests for marketing campaigns based on guests’ past onboard behavior, focusing on casino operations.
  • Work with our agency to perform proof-reading and quality assurance, and successfully implement email and direct marketing campaigns.
  • Use logic, coding, knowledge of different databases and enterprise systems along with a strong understanding of the business in order to query and analyze relevant data.
• Marketing Analysis
  • Define, evaluate, and analyze success metrics for core casino campaigns, trials, and tests.
  • Analyze booking data, segment marketable audiences by marketing channel to create customized, targeted campaigns. Utilize web data analytics to generate actionable insights and enhance personalization efforts.
  • Reach concrete conclusions through interpretation of data and present results in a clear and concise manner. Prepare and present reviews to the working team.
• Cross Functional Communication
  • Provide leadership and guidance for contact center and customer service teams in directing positive outcomes for customer service inquiries.
  • Streamline processes by automating recurring needs/questions and identify areas of enhancement for overall effectiveness
• Data Quality and Availability
  • Partner with IT and Global Casino Operations (GCO) to grow and improve the quality of data available.
  • Provide guidance involving data requirements (fields, tables, and elements needed plus frequency of data updates).
  • Write queries and conduct user acceptance testing (UAT) as needed for each enhancement and new system. Ensure accuracy of data
• Present Data and Execution Updates
  • Lead cross functional meetings and provide updates on current business status and needs.
• Automate
  • Collaborate with the team to review, improve/optimize and automate our existing casino campaign processes.

Requirements

• Bachelors Degree in Statistics, Data Analytics, Marketing Analytics, or a related field.
• 1+ years of relevant experience in data analysis, marketing analytics, or a similar role, 3+ years of experience preferred.
• Experience working with data analysis tools and databases.
• Exposure to marketing campaign strategies, marketing tests and data-driven decision-making.
• Experience in the casino, gaming, hospitality, or related industries preferred.
• Demonstrated proficiency in SQL and experience with data visualization tools and relational databases. Experience in programming languages (such as python) to solve business problems and process automation.
• Strong business acumen and the ability to understand and analyse business processes, metrics, and KPIs.
• Proficiency with Microsoft Office Suite with advanced-level skills in Excel and PowerPoint.
• Take initiative and demonstrate a proactive approach to work
• Demonstrated ability to work effectively in a team environment and collaborate with cross-functional teams.
• Excellent communication and presentation skills, with the ability to effectively communicate technical concepts to a non-technical audience.
• Proven capacity to deal with failure in a positive way.
• Must be legally authorized to work in the United States.  Holland America is unable to sponsor or take over sponsorship of employment visas at this time (e.g., H-1B status).

Please note that this is a hybrid position based in Seattle, WA. Candidates must be comfortable coming into the office 3 days/week (Tuesday-Thursday).

What You Can Expect 

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement
• Rewards & Incentives
• Base Salary Range: $59,200.00-$79,900.00. The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates’ qualifications and experience uniquely.

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.  Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:  https://www.hollandamerica.com/en_US/our-company/mission-values.html

Holland America Line is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Americans with Disabilities Act (ADA) 

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.  If you have a disability and require assistance in this application process, please contact recruiting@hollandamericagroup.com

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