Demand Generation Specialist

Be yourself at Protolabs

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, color, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.

Why Protolabs?

We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.

We are looking for a Demand Generation Specialist to join our team in Telford

As the Demand Generation Specialist you’ll execute the demand generation strategy (1-to-many) for the specific region within the EMEA market, focusing on driving brand awareness and net new customer acquisition. Reporting to the Senior Demand Generation Manager, this position is essential in supporting the larger EMEA demand generation goals by adapting global campaigns to regional needs and ensuring alignment with local market dynamics. This role combines hands-on campaign management with collaborative engagement across sales, marketing, and product management teams to meet regional performance targets.

What you’ll do:

• Execute demand generation campaigns within designated EMEA regions, adapting global campaigns to ensure relevance for local markets.
• Tailor and own the mix of messaging, content and channels (email, social, nurture, events, other) that resonate with specific cultural and market needs within the region to create strong brand presence and drive positive demand generation outcomes.
• Own all website localization efforts supporting the region.
• Plan and execute regional events, webinars and product launches, aligning each initiative with demand generation outcomes.
• Work closely with sales, marketing communications and ABM teams to drive attendance, engagement, and follow-up activities for marketing generated leads.
• Track regional campaign metrics and KPIs, such as new lead, uploader and customer acquisitions, ensuring campaigns are meeting or exceeding set targets.
• Analyze campaign performance data to recommend adjustments, optimize budget spend, and drive continuous improvement in lead quality and conversion rates.
• Partner with regional bdr and sales teams to foster alignment on lead generation priorities, funnel performance metrics as well as lead follow up SLAs.
• Actively participate in regional demand generation council calls, sharing campaign updates, performance insights, and any local challenges.
• Support the Senior Demand Generation Manager in managing regional budgets, ensuring all campaign activities are cost-effective and focused on high-ROI initiatives.
• Provide insights on budget utilization and performance outcomes to inform future planning and optimisation.

What you’ll need:

• Experience in demand generation, digital, or regional marketing, ideally in an EMEA-focused role, with a track record of localizing campaigns to effectively engage diverse markets.
• Strong Analytical and Performance Management Skills
• Excellent communicator with experience collaborating across sales, product, and marketing teams, managing stakeholders across regions, and ensuring alignment with local and global strategies.
• Knowledgeable about EMEA market variations and cultural differences, with the flexibility to tailor campaigns to regional trends and customer preferences.
• Highly organized, able to manage multiple campaigns and deadlines, with a proactive focus on delivering measurable results and continuously improving performance.

What’s in it for you:

• Growth-oriented company with a focus on your development journey through regular feedback and discussions.
• Open and welcoming corporate culture globally.
• Extensive e-learning platform with 300+ training courses and on-site sessions, including internal leadership training
• Onsite car parking, bicycle storage, and convenient public transport links.
• Newly built canteen with free hot drinks.
• Employee Discount scheme with savings across thousands of UK retailers.
• Employee wellbeing culture with mental health support, wellbeing portal, and psychologist assistance.
• Monetary-based Reward Schemes for recognition, referrals, anniversaries, and life events.
• 37.5 hours per week, permanent contract with regular breaks
• 25 days holiday entitlement plus Bank Holidays, increasing with length of service.
• Life insurance policy for eligible employees – 4 x base salary

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