Digital – Manager, Direct to Customer, Mobile Marketing

Job title:

Digital – Manager, Direct to Customer, Mobile Marketing

Company

Aritzia

Job description

THE TEAMThe mission of the Direct to Customer (DTC) Department is to engage our subscribers through personalized and relevant content, driving qualified traffic to stores and Aritzia.com.THE OPPORTUNITYAritzia is growing, and our Direct to Customer team is growing with it. This is a unique opportunity to be part of the team responsible for executing exceptional subscriber and channel management while driving traffic, revenue, and loyalty through our DTC channels. As a leader of the Direct to Customer Department, you will lead and be responsible for developing and executing SMS and Push Notifications strategies and content, ensuring that our marketing, transactional and triggered programs are delivered in an elevated and personalized way. With the skills you gain in this role, the opportunities are endless — from a rewarding career in Direct to Customer to continued growth and development with Aritzia.THE ROLE,As the Manager, DTC, Mobile Marketing, you will lead the team to:

• Define the strategic channel approach for our Direct to Customer channel (with a focus on SMS and Push)
• Deliver SMS and Push Notifications campaigns, ensuring cohesion with brand briefs, product marketing plans, creative direction, digital initiatives, and broader client-centric marketing outreach across Aritzia’s marketing ecosystem
• Identify, acquire, engage, and retain our clients (with a focus on SMS and Push Notifications)
• Connect with our clients in a considered way through strategic segmentation, personalization, and testing to improve performance
• Ensure accordance with business and regulatory standards (with a focus on SMS and Push Notifications)
• Ensure accessibility and communication of accurate assets and actionable insights from channel performance and client data partners, while driving seamless and optimized process execution (with a focus on SMS and Push Notifications)
• Build and maintain internal and external partner workstreams in the pursuit of building a world class cross-functional team and technology ecosystem
• Assist with channel budgeting, forecasting, and investment strategies

THE QUALIFICATIONSThe Manager, DTC, Mobile Marketing has:

• Proven skills, education, and/or applicable certifications in DTC Marketing, specifically related to mobile marketing
• A commitment to learn and apply Aritzia’s Values, Business and People Leadership principles
• The ability to collaborate fluently with cross-functional partners
• A commitment to quality and investing in results that add value to the business

THE COMPENSATIONThe typical hiring range for this position is $100,000 to $150,000 per year. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.We are always looking for top talent – if your qualifications differ from those listed above, the scope of work and final agreed upon salary may be adjusted to reflect your individual qualifications.Aritzia’s Everyday Luxury compensation package goes beyond the base salary with endless growth and recognition opportunities through our pay-for-performance philosophy. Along with comprehensive benefits, aspirational workspaces and elevated employee perks and experiences – we provide it all.THE PERKSSome of the industry-leading benefits you will receive working at Aritzia:

• Product Discount – Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
• A-OK Commissary & Café – Everyday Luxury dining, exclusive to Aritzia. Our in-house bistro and café is a private oasis where employees can enjoy curated, subsidized Everyday Luxury dining.
• The SET – Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes, and optional personal training. Open 7 days a week, works out well.
• Aritzia Virtual Wellness – Because your health, happiness, and safety matter – 24/7 resources to support you in your wellbeing goals, be it physical, mental, social, or financial.
• Aspirational Workplace – Our offices are specially designed to be spaces of creativity, productivity, and inspiration. They’re also dog friendly. Woof.
• Amenities – Additional amenities include a private parent’s room, shower facilities with elevated complementary conveniences, bike rooms, and more.
• The Extras – We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

ARITZIAAritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People & Culture Team.

Expected salary

$100000 – 150000 per year

Location

Vancouver, BC

Job date

Sun, 23 Mar 2025 04:11:47 GMT

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