Digital Marketing Specialist

Be yourself at Protolabs

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are an equal opportunity employer, and we are committed to building a diverse team that feels they are valued in the workplace. So do you feel you do not meet every single requirement but still intrigued? We encourage you to still apply! You can help make our company even better. We do not discriminate based on race, colour, national origin, sexual orientation, gender, age, mental or physical ability, or any way you represent yourself. We strongly believe diversity makes for more successful teams.

Why Protolabs?

We are the leaders in digital manufacturing. We hire doers, makers, and creative thinkers who tackle our roles with an entrepreneurial spirit. Our culture is centered around meaningful work that brings new and innovative products to market at unprecedented speeds. We are a diverse team that comes from all walks of life and take pride in our team who is smart, genuine, humble, and passionate about what we do. It’s our people who fuel our creativity and make our culture feel like home.

As Digital Marketing Specialist (SEO and Digital) you’re responsible for leveraging expertise to support the planning, development, and execution of various digital projects and campaigns across EMEA.

What you’ll do:

• Develop and execute engaging digital marketing plans for the EMEA region, collaborating with the broader Marketing Team to drive lead generation and revenue.
• Plan and drive SEO initiatives across EMEA by planning, building, and monitoring organic campaigns, and evaluating keyword positioning and performance.
• Coordinate with external agencies for backlinking, graphic materials, and video production as required for marketing initiatives.
• Create effective landing page layouts to enhance performance for Email, Paid Search, and Paid Social campaigns.
• Plan and oversee A/B testing activities to foster a test-and-learn environment, aiming to achieve optimal digital results.
• Ensure the internal linking structure is effectively set up across all EMEA website regions.
• Analyze and measure digital marketing performance, producing regular reports and identifying opportunities for growth or improvement. Use data and digital insights to inform the development of strategies supporting business growth.
• Serve as the owner of the EMEA websites, collaborating with local demand generation specialists to align content with the global website.
• Continuously optimize demand capture metrics on EMEA websites.
• Closely monitor website analytics to gain insights into traffic patterns and understand what drives revenue.
• Work closely with website development teams to enhance customer journeys and usability. Advocate for organic content creation, ensuring all content is optimized for search engine performance.
• Define the strategy and establish best practices for Paid Social and Paid Advertising efforts within EMEA.

What it takes:

• Digital Marketing Expertise: Deep knowledge of SEO, paid ads, and social media.
• SEO Proficiency: Skilled in SEO, keyword research, backlinking, and using tools like Google Analytics.
• Analytical Skills: Ability to analyze digital metrics and translate insights into strategy.
• Technical Aptitude: Basic HTML, CSS, and CMS knowledge for landing page and site optimization.
• Campaign Management: Experience in planning, executing, and optimizing digital campaigns, including A/B testing.
• Content Optimization: Knowledge of UX and user journeys for improved usability and SEO alignment.
• Project Coordination: Strong organizational skills for managing projects with multiple stakeholders.
• Adaptability and Innovation: Stays updated on digital trends and adapts strategies as needed.
• Results-Oriented: Proven record of driving leads, brand presence, and revenue through digital efforts.

What’s in it for you:

• Growth-oriented company with a focus on your development journey through regular feedback and discussions.
• Open and welcoming corporate culture globally.
• Extensive e-learning platform with 300+ training courses and on-site sessions, including internal leadership training
• Onsite car parking, bicycle storage, and convenient public transport links.
• Newly built canteen with free hot drinks.
• Employee Discount scheme with savings across thousands of UK retailers.
• Employee wellbeing culture with mental health support, wellbeing portal, and psychologist assistance.
• Monetary-based Reward Schemes for recognition, referrals, anniversaries, and life events.
• 37.5 hours per week, permanent contract with regular breaks
• 25 days holiday entitlement plus Bank Holidays, increasing with length of service.
• Life insurance policy for eligible employees – 4 x base salary

What to expect in the hiring process

Alignment call

Kick-off with an initial screening with one Talent Acquisition Partners, not really an interview, but the chance to learn more about how we do things, our process and a chance for you to ask all the things you want to know

Interview

A deeper dive into the role, what we’re looking for the hiring manager and you to get to know one another

Further interviews

We always try to streamline our recruitment process as much as possible but may sometimes need to carry out further interviews. This may be to meet other members of the team or more senior employees. It may also be an opportunity to see the site or working area

Read Full Description