Director, Marketing Analytics and Technology

Company Description

Work smart, have fun and make an impact!

Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.

Learn more about our team and culture on EcoVadis careers page. 

Job Description

Marketing at EcoVadis isn’t about ads or campaigns—it’s about making change happen. It’s the art of telling a story that resonates so deeply, it drives action. We solve real problems for our customers, showing up with empathy, clarity, and value. 

By leveraging data and insights, we create connections that matter—emotional, intellectual, and practical. It’s not just about growth; it’s about igniting movements, inspiring industries, and making a difference. Marketing isn’t the side act; it’s the stage, the spotlight, and the script. It’s how we bring our purpose to life and leave a mark that matters.

As a leader in marketing analytics, you will play a key role in transforming the marketing function into a data driven organization. In this new role, you will:

• Orchestrate functional requirements for workflows within and between key systems in the Marketing tech stack ( Hubspot , Salesforce, Pardot, Google analytics, ZoomInfo, Highspot, Workato , etc.)
• Lead marketing campaign operations and provide functional requirements for new technology implementations, supporting customer acquisition, expansion, and retention.
• Proactively ensure that everything in our MarTech stack is working as it should be, owning and maintaining the functional side of technology (definition of processes, requirements) foundation that delivers an exceptional experience for our customers and supports our marketing goals.
• Partner with Revops and Enterprise Architecture team on activities such as database hygiene and maintenance, enrichment, intent, etc.
• Monitor lead routing accuracy, key data points populating correctly, and ensuring lead recipients are following the prescribed processes.
• Experience in advanced lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, and routing.
• Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors to support inbound and outbound efforts
• Data Insights , Reporting & Analysis
  • Be an expert on our marketing data. You will understand the intricacies of our ad platforms, website, campaigns, and the various programs we use and marry them together to produce a cohesive and actionable view into Marketing performance.
  • Develop dashboards and reporting for website traffic, paid channels, digital performance , and other Marketing investments.
  • Experience building both executive level and operational reporting and dashboards in Salesforce, data and campaign metrics in GA, Hubspot , and more to improve and optimize programs.
  • Create reports and dashboards for Marketing programs and channels ( paid search, paid social, display, webinars, events, content syndication, etc. ), you will provide key trends and insights to the team.
  • Use quantitative and qualitative insights to inform growth strategy, roadmap, and prioritization for the Marketing team
  • Track program results, measure success and report metrics to stakeholders across the business
  • Act as the bridge between tech and marketing teams. Gather marketing business requirements and enable delivery

Qualifications

• An advanced degree (Master’s or PhD) in Math, Physics, Statistics, Economics, Computer Science, or similar domain
• 10+ years of experience in data analytics, consulting, or related quantitative role
• Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Skilled at presenting data findings to non-technical stakeholders clearly and effectively
• Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations
• Expert proficiency with SQL. Experience Python and/or R a plus
• Experience with web and app analytics platforms like GA4, Hubspot, LinkedIn, Salesforce is a must
• Experience with data visualization software like Tableau, Looker Studio
• Prior experience working with Media Mix Modeling, Multi-touch Attribution, machine learning implementations, causal inference, time series modeling, LTV calculations and segmentation, time series analyses, regression models

Additional Information

• Beginning: ASAP
• Full time position (Permanent after probation)
• Location: Toronto

In return for your expertise and energy, we offer:

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events

Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you! 

Don’t fit all the criteria but still think you’d be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis. We’re interested in hiring from a diverse and skilled talent pool, regardless of professional and educational background.

Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.

Our team’s strength comes from everyone’s uniqueness and is founded upon mutual respect. EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique. In your application, we encourage you to remove personal information such as: photographs, marital status, number of children, religion, gender, residential postal code, university graduation date, past medical or parental leave(s) taken, nationality (instead, please state if you are legally eligible to work in the job region/country), university name (instead, please state any degrees obtained and the study major).