Marketing Associate

Under the supervision of the Marketing Services Officer, perform specialized support tasks to assist in the development of strategies and implementation of a visibility plan for each corporate and philanthropic partnership, whether Marketing Customer Fundraising (CRM), flexible support or specific grant; in order to optimize revenues and recognition (potential and current donors); coordinate the marketing and communication demands for corporate and philanthropist donors together with the Communication for Partnerships in the Communications area, using different channels such as mass media, digital, corporate´s existing channels to their clients and/or employees; together with the Marketing Associate (Campaign Development), be responsible for the development and implementation of a LinkedIn strategy to support the prospecting team. This position will be the main focal point within Marketing Services with the High Value and Communications areas for the development and implementation of all strategies and actions related to high-value audiences.

Summary of key functions/accountabilities:

Assist in the development of strategies and implementation of a visibility plan for each corporate partnership, whether CRM, flexible support, or specific grant; to optimize revenues and recognition (potential and current donors):

• Review and adapt the tier system to each partnership
• Assist in the update de current tier system for corporate partnerships
• Support in the development a specific tier system for CRM and philanthropist partners
• In collaboration with the graphic designer, coordinate the production of graphic materials used on the field in the implementation of partnerships, ensuring that the partner’s brand is correctly applied
• Support the High Value Parterships (HVP) team by developing pitch materials for prospecting and/or renewing
• Interface with the partnership and philanthropy team by monitoring partnerships and weekly meetings
• Support in building agendas for field visits by corporate partners in close collaboration with the content producer
• Support in the development and implementation of special events and activations targeting high-value donors
• Participate and engage in global webinars and benchmarks to identify opportunities and content to replicate and share locally.

In collaboration with the Communications area, coordinate the marketing and communication demands for corporate, foundations and philanthropist donors, using different channels, such as mass media, digital, corporate´s existing channels to their clients and/or employees:

• Provide, monitor, and share information regarding potential and actual corporate and philanthropist partners visibility
• Coordinate frequent meetings with Communications colleagues to follow up the visibility’s deliverables, identify communication synergies and new opportunities for high-value audiences that drive fundraising objectives
• Obtain approval of partnership contents with UNICEF for the partners’ social networks and support with endomarketing contents.

Act as focal point for the development and implementation of a LinkedIn strategy to support the prospecting team in close collaboration with the Campaign Development:

• Map celebratory dates that may have a connection with partnerships and, from them, develop awareness materials for LinkedIn
• Develop specific fundraising contents (B2B and P2P) for LinkedIn.

To qualify as an advocate for every child you will have…

Minimum requirements:

• Completion of high-school education is required. Additional technical studies or university degree in Marketing, Public Relations, Advertising, or related area will be considered as an asset.
• A minimum of 6 years of relevant work experience in marketing or public relations, including experience in fundraising or related area, is required. Experience in Graphic design is desirable.
• Experience working for international organizations or UN/UNICEF would be an asset.
• Fluency in Portuguese and English is required. Knowledge of Spanish is desirable.

Source: https://jobs.unicef.org/cw/en-us/job/579841