Marketing & Audience Development Officer

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Job Title: Marketing & Audience Development Officer
Salary: £25k-£30k
(pro-rata)
Hours:
Part time
Artform: Combined arts
Role: Marketing & Digital
Contract: Permanent
Closing date: Wed, 19 Nov 2025
Location:

Yorkshire

Job Description

The University of Sheffield Performance Venues team programme and manage live events activity in three principal venues, The Octagon Centre, Firth Hall and the Drama Studio. The cultural output of Performance Venues is recognised in playing a crucial role in audience connection in the city, providing a real contribution to the work the University undertakes in Civic engagement and advancement.

The Marketing and Audience Development Officer plays a key role in overseeing and driving marketing activity for our two curated performance festivals, the Enable US Project and University of Sheffield Concerts, as well as providing support for external events taking place in all three venues. This part time role is crucial in shaping the public face and voice of Performance Venues together with regular social media management and related administration. Alongside this, the Marketing Officer contributes to the in-house student internship scheme, providing occasional guidance to the in-post social media and audience development intern roles.

£27,319 – £31,236 per annum, pro rata for part time staff. Potential to progress to £33,951 per annum, pro rata, through sustained exceptional contribution.
Part Time, 21 hours per week (three days)

Our diverse community of staff and students recognises the unique abilities, backgrounds, and beliefs of all. We foster a culture where everyone feels they belong and is respected. Even if your past experience doesn’t match perfectly with this role’s criteria, your contribution is valuable, and we encourage you to apply. Please ensure that you reference the application criteria in the application statement when you apply.

Find out more about our benefits – https://sheffield.ac.uk/jobs/benefits (opens in a new window) – and join us to become part of something special.

For full job details, see: https://jobsite.sheffield.ac.uk/job/Marketing-&-Audience-Development-Officer/1733-en_GB

Job Requirements

Please ensure that you reference the application criteria in the application statement when you apply.

Good knowledge of and a passion for a wide range of live performance genres.
Experience of developing marketing strategy based on social media and ticket data to build defined audiences.
Experience with social media platforms and backend advertising software (i.e. X, Facebook, Instagram, Business Manager).
Experience in building mailing lists and generating engaging segmented mailouts.
Excellent communication skills and experience of writing engaging and effective copy for advertising purposes, as well as the attention to detail required for effective proof reading.
Experience with photo-editing and publishing software e.g. Canva, Adobe suite.
Up to date knowledge and enthusiasm for new channels and approaches to marketing.

Experience in marketing to audiences across a range of performance types, and enthusiasm for training and encouraging interns are also desirable.

Job Responsibilities

For full details of job responsibilities, see: https://jobsite.sheffield.ac.uk/job/Marketing-&-Audience-Development-Officer/1733-en_GB

Devise and implement marketing campaign plans. Allocate marketing work into manageable clear actions and objectives
Assist with management, production, and distribution of printed marketing collateral
Create and edit engaging marketing copy for a variety of sources
Write and issue press releases, proactively updating and engaging the press database
Collaborate with internal stakeholders to market events to university staff and students
Plan digital marketing campaigns
Use mailing software to design e-campaigns, use data and reporting tools to analyse and monitor activity
Regularly reflect on the effectiveness of all marketing activity, reporting recommendations to Programmes Leads
Work independently to oversee marketing priorities and resources management

See link above for further details.

How to Apply

Click ‘Apply Now’ to be redirected to our full job description and application page.

Next steps in the recruitment process:
It is anticipated that the selection process will take place on the week commencing 1st December 2025. This will consist of an interview and a short task to discuss in the interview. We plan to let candidates know if they have progressed to the selection stage within one week of the closing date. The anticipated start date will be week commencing 5th January 2026 with a potential to start earlier. If you need any support, equipment or adjustments to enable you to participate in any element of the recruitment process you can contact [email protected].

Contact name: Nick Hopwood
Contact email: [email protected]

Apply now
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