Marketing Scientist

Company Description

About NielsenIQ

NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.

NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

ther decades of proven Analytics expertise and strong FMCG/Tech & Durables domain experience to help clients sharpen their campaign efforts and marketing activities. This is a globally spread unit servicing clients across regions. Powered by a strong start and a massive industry potential to explore, the Media Analytics unit now aims to expand its operations.

About Media Analytics

Media Analytics is a newly formed Analytics unit within NielsenIQ-GfK. The unit specializes in bringing toge

Job Description

Responsibilities

• Execute analyses error-free and on time, and also ensure the same for the team he / she would be leading
• Manage execution of multiple analyses within project and work towards building efficiencies by identifying faster and simpler ways to improve the existing solutions
• Lead discussions with internal stakeholders and effectively able to tackle all challenges in the assigned project
• Carry out multiple standard/non-standard analyses to help build quality and insightful proposals and final insights presentations.
• Contribute to improve existing processes through coding skills, and help R&D team implement any new developments catering to client needs
• Gain a detailed understanding and develop expertise in existing analytical solutions
• Basis the experience in team, should be able to assess final model results, how to story-board the results to clients, and also guide other team members in model finalization.
• Always look out and experiment with different techniques/methods to improve existing solutions
• Help in R&D studies by carrying out analyses as planned

Qualifications

Qualifications

• Postgraduate in either of Statistics, Mathematics, Computer Science, Economics, or Operation Research fields; Additional certification in Data Science or Data Analytics will be an advantage
• Excellent, clear and confident communication.
• 2-4+ years of experience in a data analysis and modelling role
• Candidate aware of the market research, FMCG/T&D industry is preferred.
• Experience with Market Mix Modelling (MMM) is a must
• Able to work collaboratively in a team and guide junior associates.
• Thorough understanding and working knowledge of Statistical techniques like Regression, Cluster and Factor analyses, Forecasting, Significance testing.
• Hands on with data processing/programming tools R/Python.
• Hands on with data processing on Python is preferred.
• Proficiency in Microsoft Excel for data analysis, and reporting.
• Strong analytical and problem-solving skills with attention to detail.

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion