Planning and Content Management Advisor, MAJ (French Services) in Montreal, Quebec

Position Title:

Planning and Content Management Advisor, MAJ (French Services)

Status of Employment:

Permanent

Position Language Requirement:

French

Language Skills:

French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-02-25 11:59 PM

Your mission

Do you have relevant experience in youth content and know everything about digital media for this target audience? Can you turn trends into reality and have a knack for predicting future user behaviors?

Does your profile combine strategy, creativity, design, content, and trend monitoring? We invite you to read on.

As a Planning and Content Management Advisor, you will work for the Youth sector within the MAJ team, the news for young people. You will be responsible for maximizing the discoverability of productions by working closely with the Chief Content Officer and the MAJ team. Additionally, you will collaborate with communication, promotion, marketing, strategic monitoring, and digital media production teams as part of your role.

Your main responsibilities:

Strategies:

• Contribute to the strategic thinking of engagement for all MAJ content.

• Be responsible for developing, creating, and implementing digital distribution strategies to support the dissemination of MAJ content.

• Develop digital, communication, and content strategies; from briefs to execution, including optimization.

• Ensure the visibility, engagement, and growth of the brand’s communities through concrete digital actions; optimize and maximize actions when necessary.

Tactics and Measurement:

• Ideate concepts for TikTok, YouTube, and Instagram.

• Establish key performance indicators for each action.

• Measure content performance according to the distribution platform and share successes.

• Develop recurring performance reports and necessary adjustments to present to the team and management.

Content:

• Support the editorial team in producing multi-format digital content.

• Ensure these contents are engaging for the audience.

Strategic Monitoring:

• Stay informed about digital trends and interests related to the target audience.

• Conduct audits of MAJ’s digital activities and its competitors.

• Perform strategic monitoring of trends on the web and social media that affect the target audience.

• Oversee knowledge transfers related to online optimizations (discoverability strategy, SEO, etc.).

Development:

• Proactively identify development and collaboration opportunities with potential partners.

• Create and strengthen ties with the education sector and participate in representation events.

• Follow up on the technological evolution of MAJ’s website with the internal production team.

Please note this position is hybrid.

We are looking for a candidate with the following profile:

• University degree in a related field or any other equivalent combination

• Five (5) to seven (7) years of relevant experience in youth digital content production in recent years

• Strong understanding of the information landscape for young people and the digital environment

• In-depth knowledge of social platform codes and understanding of algorithms

• Strong culture and mastery of digital best practices (UX/UI, SEO, etc.)

• Good general knowledge and awareness of current events

• Sharp communication skills

• Good ability to simplify complex information

• Performance-oriented

• Constantly searching for solutions

• Excellent organizational, time management, and prioritization skills

• Initiative, autonomy, and ability to think beyond the immediate requests

• Team spirit

• Ability to work under pressure

• Good understanding of Radio-Canada’s policies

• Flexibility due to atypical working hours

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section (http://cbc.radio-canada.ca/en/working-with-us/jobs/diversity-inclusion-cbc-rc) of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected] .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/values-ethics/conduct) . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/human-resources/conflicts) . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Work Schedule:

Full time

At CBC/Radio-Canada (http://cbc.radio-canada.ca/en) , we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.