Senior Director, Revenue Optimization (French Services) in Montreal, Quebec

Position Title:

Senior Director, Revenue Optimization (French Services)

Status of Employment:

Permanent

Position Language Requirement:

English, French

Language Skills:

English (Reading – C – Advanced), English (Speaking – C – Advanced), English (Writing – C – Advanced), French (Reading), French (Speaking), French (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

2025-03-27 11:59 PM

Your role

The Senior Director, Revenue Optimization will lead establish, implement and direct revenue strategies to meet or exceed revenue targets along with the development of business plans to achieve targets. You will be responsible for pricing and inventory of all advertising sales products along with subsequent adjustments based on supply and demand.

You will champion and lead our monetization efforts by driving the evolution of audience-based selling. You are able to develop and maintain executive level relationships with key business partners and clients, while setting the strategic direction for the department. The Senior Director will work with stakeholders across CBC/Radio-Canada in order to ensure our offering not only performs, but has strong demand in the market.

Key tasks:

• Establish and implement revenue strategies across all platforms and products, aligning actions with strategic plans.

• Accountable for detailed revenue analysis by program/platform/offering that is instrumental in setting the annual revenue targets.

• Senior authority for managing inventory through monitoring level of sales, adjusting inventory product types, creating pricing strategies and adjusting based on market demand.

• As a Senior Director within the Media Solutions Department, identifies and recommends business opportunities, develops business plans that include revenue generating initiatives, and sets the strategic direction of the Revenue Optimization department, ensuring they complement the CBC/Radio-Canada brand positioning and overall Media Solutions and Corporate strategic initiatives.

• Aligns actions with strategic goals. Plans and manages departmental budget and determines operating requirements to meet CBC/Radio-Canada Media Solutions initiatives.

• Approve impression universe forecasts across all CBC/Radio-Canada offerings.

• Works closely with Sales, Marketing and Media Creativity teams to develop inventory/pricing and guidelines for strategies for any/all sales initiatives, sponsorships, pricing and promotion.

• Lead the development of revenue and inventory forecasts for all offerings across CBC/Radio-Canada digital platforms.

• Works closely with Senior Director, National Sales (and other members of the Leadership team) to ensure proper implementation of the marketing and revenue strategies and initiatives to ensure sales targets are achieved.

• Collaborate, negotiate, and coordinate strategic plans and activities with internal partners regarding promotions, events and advertising opportunities to enhance the value proposition for external partners.

• Work closely with senior level stakeholders to ensure proper implementation of marketing and revenue strategies and initiatives to ensure sales targets are achieved.

• Identify and recommend business opportunities, develop business plans including revenue generating initiatives, and set the strategic direction, ensuring they complement the CBC/Radio-Canada brand positioning and overall Media Solutions and Corporate strategic initiatives.

• Accountable for detailed revenue analysis by product line that is instrumental in setting the annual revenue targets.

• Responsible for contributing to the planning of current and future business strategies, initiatives and systems that operationalize and support revenue strategies (i.e digital proposal and contracting systems, Business Warehouses, CRM systems, etc.).

We are looking for a candidate with the following:

• Post-secondary education with a minimum ten (10) years of related industry experience

• Extensive knowledge of the advertising industry (and how it functions), digital and media trends, the competitive environment and consumer media habits, in the context of a multi-platform environment

• Extensive knowledge of basic research data (i.e. Comscore, etc.) and qualitative research tools

• Proven management skills, with the ability to effectively motivate and influence a team and create buy-in

• Must possess a growth mindset. Willing to confront uncertainties, embrace challenges, give and receive feedback on a regular basis, and switch gears at a moments’ notice

• Excellent presentation, written and verbal communication skills

• Ability to exercise independent judgment, initiative and effective problem solving

• Excellent negotiation, relationship management and interpersonal skills

• High level of expertise in decision making and project management

• Extensive experience working with, negotiating and influencing senior level team members, with a demonstrated ability to display tact and diplomacy

• Strong background in strategic and analytical thinking skills

• Ability to handle multiple priorities and conflicting deadlines with ease

• Superior knowledge of and experience with Microsoft Office, and Google Suite

• Bilingualism (English/French) is required

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section (http://cbc.radio-canada.ca/en/working-with-us/jobs/diversity-inclusion-cbc-rc) of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected] .

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/values-ethics/conduct) . All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest (http://cbc.radio-canada.ca/en/vision/governance/corporate-policies/human-resources/conflicts) . In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

1000, Rue Papineau, Montreal, Quebec, H2K 0C2

Number of Openings:

1

Work Schedule:

Full time

At CBC/Radio-Canada (http://cbc.radio-canada.ca/en) , we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.