Tourism Group Sales Coordinator in Loveland, Colorado

Description

Job Summary:

Promotes and sells Loveland as a convention and meetings destination. This position, within Economic Developments Visit Loveland division, is responsible for formulating and executing successful sales strategies to secure targeted room night revenue and economic impact goals for the destination. Serves as the liaison to our hotel and event space stakeholders, establishing a strong regional, national and international presence in the meetings industry, thus initiating direct economic impact by increasing room-night production for our area hotel partners. Work includes implementation of the newly adopted 2022 Strategic plan including management of all group sales focused programs, events, FAM tours, advertising, trade shows and conferences. This position also serves as the primary liaison for signature events.

Ability and willingness to travel, attend local, state, regional and national events on evenings and/or weekends.

The salary range for this position is $66,900.00- $90,400.00 per year with a hiring range of $66,900.00 – $78,600.00, depending on qualifications and experience.

This opportunity will be available to applicants until Monday, 3.31.25 at 12:00 P.M. M.S.T.

A current resume is required, a cover letter is preferred.

Essential Functions:

• Prospect and qualify group sales leads based on their ability to bring overnight business to Loveland.

• Solicit meetings market by promoting Loveland through contact with association executives and corporate meeting planners on the local, regional and state level.

• Research, develop, and implement creative comprehensive bid opportunities.

• Using CVENT, Destination Colorado and Visit Loveland RFP process, create funnel for referrals to meetings and event partners.

• Provide guidance to the team in managing key accounts through activities such as sales calls, site visits, tradeshow activity, and FAM trips.

• Assist with the creation of promotional materials for the meetings market.

• Create and oversee the Partners ambassadors’ program working with local groups, events, attractions, and hotel stakeholders to hold quarterly meetings to inform, educate and connect partners.

• Serve as the liaison between local suppliers (i.e. hotels, caterers, attractions, transportation services etc.) and potential meeting and events group.

• Conduct sales blitzes and public relations efforts necessary to stimulate interest in Visit Loveland as a resource for meetings and events planners.

• Create and oversees Meetings and Events Planners Guide and online component for the website.

• Produce a calendar of meetings and events bookings.

• Lead and project manage strategic initiatives for the City including group, bus tours, destination and development of tourism packages.

• Serve on boards and commissions.

• Oversee prospecting of leads from non-traditional markets (SMERF) for business during Loveland’s shoulder season.

• Participate in networking opportunities with meeting planners and association executives.

• Develops and coordinates group-oriented familiarization tours.

• Exhibit at Industry Trade Shows according to annual marketing plan.

• Follow up on leads received from trade shows and other sources by sending/delivering requested information and assisting with special requests.

• Develop and maintain a CRM Customer Relationship Management system for group sales

• Develop reporting of key sales and event metrics and operational reporting and KPIs Key performance indicators.

• Serve as liaison for all sponsored community and destination events.

• Work with senior management to develop event sponsorship decks to sell to potential event partners.

• Maintain membership in professional organizations relating to meetings (MPI, CSAE, LHA, etc.) as deemed appropriate by Visitors Services Manager.

Other Job Functions:

• Performs other duties as assigned.

Qualifications:

Education:

• Bachelors Degree in Tourism, Hospitality, Public Relations, Marketing, Business, Business Administration or related field required.

Experience:

• 3 years e xperience in a role similar to, or related to, being an owner, officer or coordinator of a visitor services organization, destination management organization or visitors and convention bureau, chamber, hotel or economic development organization required. Must be in addition to any experience used to satisfy the education requirement.

An equivalent combination of education and or experience may substitute for education requirements on a year for year basis.

Certifications:

• Must possess a valid driver’s license.

Knowledge, Skills, and Abilities:

• Extensive industry experience and knowledge to this position including DMO and/or convention center experience, good understanding of food and beverage, events, and operations.

• Ability to effectively communicate in one on one, small and large group settings and to effectively present information to top management and public groups.

• Familiarity with standard industry reports and software models.

• Must possess excellent written and verbal communication, team skills, and customer service skills.

• Knowledge of best practices for sales strategies and tactics on both destination and convention center level.

• Ability and willingness to travel, attend local, state, regional and national events on evenings and/or weekends.

• Knowledge of Northern Colorado preferred.

Physical Demands and Working Conditions:

• Frequent m inimal physical effort typically found in clerical work. Primarily sedentary, may occasionally lift and carry light objects. Walking and/or standing as needed and minimal.

• Frequent e xposure to routine office noise and equipment.

• Occasional e xposure to hazards typically found in general office environments where there is rarely to no exposure to injury or accident.

This job description is not designed to contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

With over 300 days of sunshine, and just 30 miles from Rocky Mountain National Park in the heart of northern Colorado, Loveland is an ideal community for anyone to call home. Known as the Sweetheart City, this vibrant cultural hub is home to nearly 500 sculptures and public art installations, the world-famous Valentine Remail Program, and picturesque views of the Rocky Mountains. The community is bustling with a thriving arts, brewery, foodie, and shopping scene. Enjoy headliner concert and theatre productions, professional hockey events, endless community recreation and open space opportunities, art and sculpture shows, and several local festivals. Loveland also boasts an award-winning golf course and an inclusive library and community center. Loveland, Colorado has EVERYTHING YOU LOVE!

In 2020, Loveland was the only Colorado City to win the Governor’s Award for Downtown Excellence, is the top residential recycling City in the state for 4 consecutive years and has been ranked as one of the top places to live, work and raise a family in the U.S. and as one of the Most Idyllic Picturesque towns in America.

Apply today to join more than 800 employees who work to meet the core values of: Accountability & Integrity, Transparency & Honoring the Public Trust, Collaboration, Innovation, Safety, Excellent Service with Courtesy and Kindness. The City of Loveland is a diverse and welcoming community organization, and our employees enjoy a competitive benefits program, various opportunities for growth and development, and an exceptional work-life balance.

A vibrant community, surrounded by natural beauty, where you belong!

Benefits Information

Benefit Eligible Benefits Package Includes:

• Two (2) Medical plans, Dental, Vision (for self/ spouse/ children)

• A Dedicated, exclusive Employee Health and Wellness Center

• Discounted Chilson Center passes

• Paid vacation, holidays, floating holidays, and medical leave

• Flexible spending including Dependent Care

• Life Insurance, AD&D, Short-term and Long-term disability, and voluntary Critical Illness Coverage

• Retirement 401a, 457, Roth (pre-& post tax) and company match

• A Comprehensive Employee Assistance Program

• Voluntary 529 College Invest program

• Tuition Reimbursement

• Employee Referral Program

• Personal and Professional Development opportunities

• Employee Recognition Program

• Exceptional work-life balance

• Market based pay & regular performance reviews

• Local Government employment is eligible for Public Loan Forgiveness Program

Reasonable accommodation will be made to enable qualified individuals with disabilities to perform the essential functions.

City of Loveland job descriptions are designed to describe the general nature and level of work necessary to perform well in the job; they are not intended to provide an exhaustive list of responsibilities, skills, and qualifications. City of Loveland job descriptions may be updated periodically, and additional activities, duties or responsibilities may be assigned by management as deemed appropriate.

The City of Loveland provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, disability, genetic information, age, or any other status protected under federal, state, and/or local law.

The City of Loveland participates in E-Verify. In accordance with E-Verify requirements, upon your date of hire the City of Loveland will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. E-Verify Notice of Participation. (https://www.lovgov.org/home/showdocument?id=58934&t=638239815003552559) Learn more about your right to work. (https://www.lovgov.org/home/showdocument?id=58936&t=638239815367780509) Visit E-Verify.gov (https://www.e-verify.gov/employees) for more information.

Hybrid Remote Work Eligibility

This position may be eligible for up to two days per week working remotely. Probationary employees (within the first six months of employment) may not be eligible. Subject to change based on business needs and performance expectations.

Employment offers will be conditional on the successful completion of a driving record and background check.