Virtual Hub Marketing Technology

The Private Sector Fundraising and Partnerships Section (PSFP) within the UNICEF Division of Private Fundraising and Partnerships (PFP) works with National Committees and UNICEF Country Offices to maximize revenue and drive income growth. Within PSFP, the Virtual Hub (VH) serves an incubator the digital function for 16 markets across MENA, ECARO, and Singapore, while acting as a testing ground for new technologies, marketing channels, and other types of innovation. The vision is to become the largest and most successful non-profit digital fundraising program in the world. The VH Martech consultant will focus on managing the marketing technology strategy and activation, with the goal of improving performance across media platforms such as META, TikTok, Google, Bing, Yandex, email, and other programmatic ads. Responsibilities include orchestrating new audiences, maintaining the customer experience, ensuring an optimization plan aligns with business goals, and establishing continuous testing with rapid innovation adaptation. Ultimately, the VH Martech consultant is responsible for the cookie-less advertising and audience-first fundraising and marketing strategy of the Virtual Hub.

Scope Of Work:

• Manage the marketing technology strategy and activation towards reaching top-line goals, media efficiency and retention business goals across all Virtual Hub regions:
• Co-create annual, quarterly, and monthly plans in line with business objectives, while continuously managing daily optimizations to meet targets.
• Launch new technologies, tactics, and products that enable profitable business expansion.
• Collaborate with the media and data teams to develop joint business plans that further the innovation agenda.
• Drive the testing roadmap, capture insights, and ensure rigorous testing methodology.

Ensure cross-channel alignment and an audience first approach: 

• Utilize first party data as the foundation of the marketing technology strategy, fully leveraging its use across paid media channels, email, website, and content, to increase life-time value and donor fulfillment.
• Coordinate with the CRM team to align donor journeys across channels, ensuring consistency from messaging to segmentation.
• Explore and onboard technologies that enable cross-channel media activations.
• Refine targeting for acquisition, retargeting, and retention to improve CPA and ultimately CLTV.
• Focus on retention during acquisition by collaborating closely with the CRM team to maximize the value of newly acquired audiences and donors.
• Collaborate with the data team and other stakeholders to create the most successful campaigns:
• Use data to recommend new campaign topics that can enhance performance in individual Virtual Hub markets, especially in the light of cookie-less advertising.
• Complete the optimization loop by continuously sharing campaign insights with media, email, website and data teams.

Work Assignments Overview:

• The consultant will focus on providing marketing technology consultancy across data, content, websites, and channels (email, Meta and Google ads).
• Support Paid Media and Salesforce campaigns to achieve business goals across 12 global virtual hub markets.
• Prepare and deliver strategies and plans based on historical Insights, as well as audit reports based on customer experience reviews and A/B test recommendations, on a monthly and quarterly basis as required.

To qualify as an advocate for every child you will have… 

Education:

• A first level university degree (Bachelor’s degree or higher) in marketing, computer science, engineering, technology, digital media, or a relevant field is required.

Experience:

• A minimum of six (6) years of relevant professional experience in marketing technology, customer experience, MarTech, digital fundraising, or digital marketing, with a special focus on delivering positive P&L is required.
• Proven experience is required in the design, implementation, and value creation of customer data platforms, marketing data platforms, Salesforce email journeys, paid ads (Meta, Google), first party data, enterprise data warehouse , ML models, stakeholder management, KPI frameworks, use case definitions, Martech blueprint design, vision and value roadmaps, program management, project delivery in line with desired goals, quality checks, best practice implementation, data-backed analysis, and reporting (automated and manual) for new customer acquisition and income campaigns.
• Experience in managing long-term, multiple projects simultaneously across 2 or more international geographies is required. (Please include the list of geographies you managed in your cover letter).

Languages:

• Fluency in English is required. Knowledge of another official UN language is considered an asset.

Source: https://jobs.unicef.org/cw/en-us/job/576960