Social Media Manager / Coordinator

What You’ll Do:

– Set the format and direction of our Instagram presence – content mix, cadence, visual approach
– Post daily, with a focus on selling the works we have listed
– Edit founder content and videos on occasion
– Manage day-to-day interactions with clients and prospective clients on the platform – replying to DMs and comments, following up on inquiries
– Develop and pitch content ideas grounded in real market activity – a notable sale, an artist’s institutional trajectory, a trend worth flagging
– Attend gallery openings, fairs, and exhibitions when relevant, and use them as source material for content
– Maintain our editorial calendar and manage the production pipeline from concept to publish
– Track engagement and comp data to inform what content gets made next
– Work within our established brand voice: restrained, factual, peer-to-peer – no superlatives, no urgency, no marketing language